Moe Choice Profile Pics.png
My Story

My leadership journey is the same as your leadership journey. It is the hero's journey of death and rebirth.

A journey that begins in your awareness, and goes deep inside to connect with your soul.

Untitled design (16).png

I was 6 when I decided to live life on my own terms. It took me 30 years to understand what this actually was. And a few more to actually get there.

At 16, on the back of 2 years of making mixtapes and CDs for my close friends, I discovered entrepreneurship, and started selling these for money instead. People appreciated my taste in music, and my efforts to create compilations; so I decided to get paid for that.

There and then, I knew that I would never work for anybody else again.


Things got even more interesting. In 2012, I was on a start-up roll. I’d already co-founded 10 businesses and was busy planning the 11th venture with my best friend Nano.


He had just booked our flights to LA and momentum for the business was picking up. A few days later, Nano had a sudden heart-attack. He dropped dead at 38, on his brother’s doorstep.


For the next 3 years, I battled with the idea that life was meaningless.


2012 was a pivotal year for another reason. I witnessed my business partner deliver a leadership course, and knew within about 10 minutes that this is what I am here to do.


A few weeks later, while watching Fight Club, the quote: “Once you lose everything, you are free to do anything” hit me like the truth bomb that it is. The old story of death and rebirth. The hero's journey.


I knew I had to first work my way out of my business ventures. On reflection, I clearly accelerated this with unnecessary investor conflicts, but it still it took me 18 months to face the idea of giving up everything I’d ever worked for for 37 years. It took another 18 months to actually do it.


On the 8th February 2015, I was free to become reborn.
I started exploring the meaning of life again, and like many others on that journey, quickly came across the personal development industry. For the first time since I was 6, I actually started working on living my best life.


On August 30th 2015, Moe Choice was born. I was finally ready to start this new life - the hero’s journey. One of death and rebirth. More importantly, I was determined to help others do the same. To find their own path to living life on their own terms.


My purpose is to show how each and every one of us can take personal responsibility to create a world where everyone is thriving. A world that leaves no-one behind. A world that works for everyone.

Although you could question the ‘success’ I had as an entrepreneur, I am proud to have built revenue and profit generating ventures from the ground up, armed literally with nothing but my own imagination, and desire to explore.

I am proud to have hired over 1000 people into fully paid jobs, aged 16 to 66, and from over 60 different nationalities. I am proud to have partnered with some of the biggest names in hospitality, to have worked with some of the most recognised brands in the world, and some of the most talented artists too, some of whom are mentioned below.

Website Banner - Global Artists + Transp

I am not an expert in anything. I have lived the stories of leadership from as far back as I remember. I have worked with over 1000 people to develop their own leadership. I have nearly 8,000 hours of paid leadership development with executives, team leaders, and teams from all industry sectors, and all walks of life.


I now have the language, the structure, and the models that will help you understand how to be the leader you want to be in a much more connected manner, and to get to where you want to be in a more accelerated, engaging, and exciting way.

I look forward to meeting you and hearing about your own hero's journey.


Moe Choice

Explore My Linktree

3 Ways We Can Work Together


Executive Coaching

I work with leaders from all over the world and from most industry sectors, to design their personal philosophy and a clear plan to develop the knowledge, skills and behaviours necessary to create the best work environment possible so that everyone is thriving.

20211216 TOPPTrack0001.png

Group Programme

A group programme to design your own personal philosophy alongside your peers, and learn to live by it fully, through a continuous cycle of planning, action, and reflection, so that you are focused on the next best step until you get to exactly where you want to be.


Team Development

I have been building Green Arrow Teams for 20+ years now. This is a group of people who trust each other and work collaboratively, while heading in the same direction, and with the same desire to achieve outstanding results. Find out how close you are.

Delivering high-impact Leadership solutions direct to your inbox

Thanks for subscribing!